{"id":5936,"date":"2025-03-05T09:00:30","date_gmt":"2025-03-05T09:00:30","guid":{"rendered":"https:\/\/avacysolution.com\/?p=5936"},"modified":"2025-12-12T15:51:51","modified_gmt":"2025-12-12T15:51:51","slug":"garante-privacy-vs-matrix-srl","status":"publish","type":"post","link":"https:\/\/avacysolution.com\/en\/blog\/news\/privacy-authority-vs-matrix-srl\/","title":{"rendered":"Privacy Authority vs. Matrix Srl: What This Case Teaches Websites (and Why You Should Worry)"},"content":{"rendered":"<p class=\"translation-block\">In recent months, the <strong>Privacy Authority<\/strong> has intensified its checks on websites, hunting for those who do not comply with the rules on data processing and the use of cookies. Until recently, many sites \"played dirty,\" hoping to go unnoticed, but today, the Privacy Authority is conducting independent checks, even without direct user reports.<\/p>\n\n\n\n<p class=\"translation-block\">After the <strong><a href=\"https:\/\/avacysolution.com\/en\/blog\/news\/the-case-of-maddalena-lines-srl\/\">Maddalena Lines<\/a> and <a href=\"https:\/\/avacysolution.com\/en\/blog\/news\/capital-investment-case\/\">Capital Investment<\/a><\/strong> cases, now it\u2019s <strong>Matrix Srl\u2019s<\/strong> turn to come under the Authority\u2019s scrutiny. The reason? <strong>Cookies activated without informing users, no banner on the first visit, and zero transparency regarding tracking methods.<\/strong><\/p>\n\n\n\n<p>If you have a website, this case could concern you more than you think. Let\u2019s see what happened and what you can do to avoid problems.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The serious mistakes made by Matrix Srl<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. No cookie banner on first visit<br><\/h3>\n\n\n\n<p class=\"translation-block\">Open a website for the first time and see no cookie notice? <strong>That\u2019s illegal.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">Matrix Srl <strong>did not display any cookie banner on the first visit<\/strong>, neither on the homepage nor on other pages of the site. However, according to the <strong>GDPR<\/strong>, every site that uses non-technical cookies <strong>must ask for user consent before activating them.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">What does this mean? Visitors to the site <strong>were being tracked without their knowledge. <\/strong>And the Privacy Authority no longer turns a blind eye to these things.<\/p>\n\n\n\n\n\n<div class=\"wp-block-cta-for-post-cta-for-post\">\n    <div class=\"CtaPost\">\n        <div class=\"CtaPost__ImageWrapper\">\n            <img decoding=\"async\" src=\"https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2024\/06\/configurare-cookie-banner-avacy.jpg \" alt=\"Descrizione immagine\" class=\"CtaPost__Image\" \/>\n        <\/div>\n        <div class=\"CtaPost__Content\">\n            <h4 class=\"CtaPost__Title\">\n                Set up the cookie banner now with Avacy            <\/h4>\n            <a href=\"https:\/\/avacy.eu\/registration\/\" class=\"CtaPost__Button\">\n                Start now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">2. No cookie or privacy notice<br><\/h3>\n\n\n\n<p class=\"translation-block\">If a user wanted to understand <strong>what data was being collected, for what purpose, and with whom it was being shared<\/strong>, they had no way to find out.<\/p>\n\n\n\n<p class=\"translation-block\">The site <strong>did not have an accessible notice<\/strong>, neither for cookies nor for privacy management. A <strong>double violation of the GDPR.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">The rules state that every site must provide <strong>clear, detailed, and always-available information<\/strong> about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Types of cookies used <\/strong>(technical, profiling, third-party, etc.)<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Purposes of data collection<\/strong> (analytics, advertising, personalization, etc.)<\/li>\n\n\n\n<li><strong>Parties with whom data is shared<\/strong><\/li>\n\n\n\n<li><strong>Methods for modifying preferences or withdrawing consent<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Matrix Srl did not provide any of this.<\/strong><\/p>\n\n\n\n\n\n<div class=\"wp-block-cta-for-post-cta-for-post\">\n    <div class=\"CtaPost\">\n        <div class=\"CtaPost__ImageWrapper\">\n            <img decoding=\"async\" src=\"https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2025\/01\/creare-privacy-policy.jpg \" alt=\"Descrizione immagine\" class=\"CtaPost__Image\" \/>\n        <\/div>\n        <div class=\"CtaPost__Content\">\n            <h4 class=\"CtaPost__Title\">\n                Try Avacy's privacy and cookie policy generator now            <\/h4>\n            <a href=\"https:\/\/avacy.eu\/registration\/\" class=\"CtaPost__Button\">\n                Start now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">3. The site used cookies\u2026 but without saying so<br><\/h3>\n\n\n\n<p>The most serious part? <strong>Matrix Srl tracked users without informing them.<\/strong><br><\/p>\n\n\n\n<p class=\"translation-block\">By performing a technical check using Chrome's<strong> \u201cView all site permissions and data\u201d <\/strong>feature, the Authority discovered that the website was installing cookies and collecting data without informing anyone.<br><\/p>\n\n\n\n<p class=\"translation-block\">This is <strong>one of the most serious GDPR violations <\/strong> because it means the site was collecting user information <strong>without consent and with no transparency.<\/strong><\/p>\n\n\n\n<p>To learn more: \"<a href=\"https:\/\/avacysolution.com\/en\/blog\/gdpr\/consent-personal-data-processing\/\">Consent to personal data processing: everything you need to know for your website<\/a>&#8220;.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does this mean for your website?<br><\/h2>\n\n\n\n<p class=\"translation-block\">This case makes one thing clear:<strong> the Privacy Authority is conducting checks without waiting for reports.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\"><strong>If your site is not compliant, you could be next.<\/strong> And no, the excuse \"no one will notice\" doesn\u2019t apply anymore.<\/p>\n\n\n\n<p>If your site:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Doesn\u2019t show a clear cookie banner<\/strong> on first access<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Doesn\u2019t have a transparent privacy notice<\/strong><\/li>\n\n\n\n<li><strong>Installs cookies without asking for consent<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u2026you are non-compliant. And the risk of receiving a warning (or worse, a fine) is real.<\/p>\n\n\n\n\n\n<div class=\"wp-block-cta-for-post-cta-for-post\">\n    <div class=\"CtaPost\">\n        <div class=\"CtaPost__ImageWrapper\">\n            <img decoding=\"async\" src=\"https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2024\/05\/GDPR-come-rendere-sito-norma.jpg \" alt=\"Descrizione immagine\" class=\"CtaPost__Image\" \/>\n        <\/div>\n        <div class=\"CtaPost__Content\">\n            <h4 class=\"CtaPost__Title\">\n                Make your website GDPR-compliant with Avacy            <\/h4>\n            <a href=\"https:\/\/avacy.eu\/registration\/\" class=\"CtaPost__Button\">\n                Start now            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">How to get compliant and sleep peacefully<br><\/h2>\n\n\n\n<p class=\"translation-block\"><strong>Adhering to the GDPR is not just a legal matter but also about trust.<\/strong> Users want to know how their data is being used and who is collecting it. Sites that don\u2019t follow these rules will eventually get caught.<\/p>\n\n\n\n<p class=\"translation-block\">Here are the <strong>3 essential things to do immediately:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Implement a clear and compliant cookie banner<\/strong> that informs users and allows them to accept or reject cookies with equal ease.<\/li>\n\n\n\n<li class=\"translation-block\"><strong> Provide a detailed and always-accessible privacy notice<\/strong> explaining which data is collected, how it\u2019s used, and with whom it\u2019s shared.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Use a Consent Management Platform (CMP)<\/strong> to automate compliance and monitor for any irregularities.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"translation-block\">The regulations are becoming stricter, and checks are more frequent. <strong>Relying on a professional solution <\/strong> like <\/strong> <a href=\"https:\/\/avacysolution.com\/en\" data-type=\"link\" data-id=\"https:\/\/avacysolution.com\/\" target=\"_self\">Avacy<\/a> is the right choice to avoid problems and ensure your site is always compliant, transparent, and secure.<\/p>\n\n\n\n<button><a href=\"https:\/\/avacy.eu\/registration\/\">Try Avacy now<\/a><\/button>\n\n\n\n<h2 class=\"wp-block-heading\">Avacy\u2019s support for compliant privacy management<br><\/h2>\n\n\n\n<p class=\"translation-block\">Getting your website compliant may seem complicated, but fortunately, there are tools designed to make everything easier and automated. <strong>Avacy<\/strong> is a professional solution for <strong>consent management and GDPR compliance<\/strong>, designed to help businesses and website owners adhere to privacy regulations without difficulty. Thanks to its advanced features, Avacy helps avoid mistakes, reduce legal risks, and ensure a transparent and secure user experience.<\/p>\n\n\n\n<button><a href=\"https:\/\/avacy.eu\/registration\/\">Try Avacy now<\/a><\/button>\n\n\n\n<h3 class=\"wp-block-heading\">What Avacy offers:<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. GDPR-compliant cookie banners<br><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2024\/06\/navigazione-cookie-banner-1024x576.gif\" alt=\"Cookie banner di Avacy\" class=\"wp-image-3561\" srcset=\"https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2024\/06\/navigazione-cookie-banner-1024x576.gif 1024w, https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2024\/06\/navigazione-cookie-banner-300x169.gif 300w, https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2024\/06\/navigazione-cookie-banner-768x432.gif 768w, https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2024\/06\/navigazione-cookie-banner-18x10.gif 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"translation-block\">Avacy provides a <strong>fully customizable cookie banner<\/strong>, compliant with the <strong>Privacy Authority\u2019s<\/strong> guidelines and the <strong>GDPR<\/strong>. The system allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inform users clearly and transparently about the use of cookies.<\/li>\n\n\n\n<li class=\"translation-block\">Offer the option to <strong>accept, reject, or customize consent<\/strong> with equal ease.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Prevent the activation of non-technical cookies before consent<\/strong>, avoiding GDPR violations.<\/li>\n\n\n\n<li>Adapt graphically to the website, ensuring a smooth and uninterrupted user experience.<\/li>\n<\/ul>\n\n\n\n<button><a href=\"https:\/\/avacy.eu\/registration\/\">Try Avacy now<\/a><\/button>\n\n\n\n<h4 class=\"wp-block-heading\">2. Advanced consent management<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"411\" src=\"https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2024\/12\/consenso-granulare-1024x411.png\" alt=\"Consenso granulare\" class=\"wp-image-5601\" srcset=\"https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2024\/12\/consenso-granulare-1024x411.png 1024w, https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2024\/12\/consenso-granulare-300x120.png 300w, https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2024\/12\/consenso-granulare-768x308.png 768w, https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2024\/12\/consenso-granulare-1536x617.png 1536w, https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2024\/12\/consenso-granulare-2048x822.png 2048w, https:\/\/media.avacysolution.com\/avacywebsite\/uploads\/2024\/12\/consenso-granulare-18x7.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"translation-block\">One of the main issues found on non-compliant websites is the <strong>incorrect management of consent<\/strong>. Avacy solves this problem by offering a comprehensive system that:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Records and stores user preferences, ensuring traceability of consent.<\/li>\n\n\n\n<li class=\"translation-block\">Allows users to<strong> modify or withdraw their consent at any time<\/strong>, as required by the regulation.<\/li>\n\n\n\n<li class=\"translation-block\">Offers an intuitive interface for granular cookie management, allowing the selection of specific categories (e.g.,<strong> technical cookies, profiling cookies, or third-party cookies<\/strong>).<\/li>\n\n\n\n<li class=\"translation-block\">Ensures compatibility with major <strong>browsers and devices<\/strong>, avoiding functionality issues.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<button><a href=\"https:\/\/avacy.eu\/registration\/\">Try Avacy now<\/a><\/button>\n\n\n\n<h4 class=\"wp-block-heading\">3. Constant compliance monitoring<br><\/h4>\n\n\n\n<p class=\"translation-block\">Privacy regulations are continuously evolving, and the risk of being outdated can lead to<strong> fines and legal issues<\/strong>. Avacy offers a monitoring system that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Automatically updates <\/strong>settings based on the latest Privacy Authority and GDPR guidelines.<\/li>\n\n\n\n<li>Regularly checks the site for any undeclared cookies.<\/li>\n\n\n\n<li class=\"translation-block\">Reports any <strong>non-compliance<\/strong>, allowing you to act promptly.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<button><a href=\"https:\/\/avacy.eu\/registration\/\">Try Avacy now<\/a><\/button>\n\n\n\n<h4 class=\"wp-block-heading\">4. Easy and quick integration<br><\/h4>\n\n\n\n<p class=\"translation-block\">Avacy is designed to be <strong>easily integrated <\/strong>into any website, without requiring advanced technical skills. Features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Quick installation in a <strong>few simple steps.<\/strong><\/li>\n\n\n\n<li class=\"translation-block\">Compatibility with major <strong>CMS and e-commerce platforms<\/strong> (WordPress, Shopify, Magento, Joomla, etc.).<\/li>\n\n\n\n<li>A user-friendly interface that allows site owners to manage settings without the need for developers.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<button><a href=\"https:\/\/avacy.eu\/registration\/\">Try Avacy now<\/a><\/button>\n\n\n\n<h4 class=\"wp-block-heading\">Detailed reports and audits<br><\/h4>\n\n\n\n<p class=\"translation-block\">To ensure <strong>compliance with regulations<\/strong>, it is essential to <strong>monitor<\/strong> and <strong>document<\/strong> consent management. Avacy provides <strong>advanced tools<\/strong> to:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Generate <strong>detailed reports<\/strong> on user preferences, recording every consent received.<\/li>\n\n\n\n<li class=\"translation-block\">Provide <strong>real-time audits<\/strong>, useful to demonstrate compliance in case of inspections by the Privacy Authority.<\/li>\n\n\n\n<li class=\"translation-block\">Offer a <strong>log of user preferences<\/strong>, which can be consulted and downloaded at any time.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<button><a href=\"https:\/\/avacy.eu\/registration\/\">Try Avacy now<\/a><\/button>\n\n\n\n<h3 class=\"wp-block-heading\">Why choose Avacy?<br><\/h3>\n\n\n\n<p class=\"translation-block\">Businesses and website owners can no longer afford to ignore privacy regulations. With more frequent checks and users becoming increasingly aware of their data protection rights, GDPR compliance is essential. <strong>Avacy<\/strong> is not just a simple cookie management tool, but a <strong>complete solution<\/strong> to ensure compliance and protect your business from legal and reputational risks.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<button><a href=\"https:\/\/avacy.eu\/registration\/\">Try Avacy now<\/a><\/button>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<br><\/h2>\n\n\n\n<p class=\"translation-block\">The<strong> Matrix Srl<\/strong> case is just the latest example of how the<strong> Privacy Authority<\/strong> is intensifying checks on websites. The violations found \u2013 from the <strong>lack of a cookie banner to the unauthorized use of tracking cookies<\/strong> \u2013 demonstrate that ignoring regulations can lead to <strong>serious legal and reputational risks.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">Adhering to the <strong>GDPR<\/strong> is no longer an option but a necessity for anyone managing a website.<strong> Being compliant means not only avoiding fines but also increasing user trust<\/strong> by offering them a transparent and secure experience.<\/p>\n\n\n\n<p class=\"translation-block\">Relying on a platform like <a href=\"https:\/\/avacysolution.com\/en\/\" data-type=\"link\" data-id=\"https:\/\/avacysolution.com\/en\" target=\"_self\">Avacy<\/a> helps <strong>automate privacy management<\/strong>, reduce risks, and ensure your site is always updated to regulations. With more frequent checks, it\u2019s no longer worth taking the risk: <strong>getting your site compliant today means avoiding problems tomorrow.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Negli ultimi mesi, il Garante Privacy ha intensificato i controlli sui siti web, andando a caccia di chi non rispetta le regole sul trattamento dei dati e sull\u2019uso dei cookie. Se fino a poco tempo fa molti siti \u201cgiocavano sporco\u201d sperando di passare inosservati, oggi il Garante sta facendo controlli autonomi, anche senza segnalazioni dirette&#8230;<\/p>","protected":false},"author":18,"featured_media":5983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/avacysolution.com\/en\/wp-json\/wp\/v2\/posts\/5936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avacysolution.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avacysolution.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avacysolution.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/avacysolution.com\/en\/wp-json\/wp\/v2\/comments?post=5936"}],"version-history":[{"count":16,"href":"https:\/\/avacysolution.com\/en\/wp-json\/wp\/v2\/posts\/5936\/revisions"}],"predecessor-version":[{"id":6682,"href":"https:\/\/avacysolution.com\/en\/wp-json\/wp\/v2\/posts\/5936\/revisions\/6682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avacysolution.com\/en\/wp-json\/wp\/v2\/media\/5983"}],"wp:attachment":[{"href":"https:\/\/avacysolution.com\/en\/wp-json\/wp\/v2\/media?parent=5936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avacysolution.com\/en\/wp-json\/wp\/v2\/categories?post=5936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avacysolution.com\/en\/wp-json\/wp\/v2\/tags?post=5936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}