In 2024, user consent management has become an increasingly critical issue for companies operating online. With the aim of ensuring transparency and compliance with privacy regulations, Google introduced the Certified CMP Partnership program.

What is the Google Certified CMP Partnership?

The Google Certified CMP Partnership is an initiative by Google that recognizes consent management platforms (CMPs) capable of meeting high privacy and compliance standards.

This program ensures that certified CMPs collaborate closely with Google to effectively integrate consent management practices with Google tools, such as Google Ads and Google Analytics.

Specifically, this certification verifies a platform’s ability to manage user consent, particularly concerning Google’s advertising services.

Being part of this partnership means offering businesses the ability to manage user consent in a compliant manner, while also improving the effectiveness of advertising campaigns and the accuracy of data analysis.

Google’s Requirements

To obtain certification, a CMP must meet several criteria established by Google, including:

  • Compliance with Regulations: The platform must ensure compliance with applicable privacy laws, such as GDPR in the European Union and CCPA in California.
  • Integration with Google Tools: It must offer optimal integration with Google tools, ensuring that data collection and consent management are handled correctly.
  • User Experience: The CMP must provide a clear and easily navigable user interface, allowing users to express their consent preferences in an informed manner.
  • Transparency and Accessibility: Consent policies must be presented transparently, enabling users to modify their preferences at any time easily.

The IAB Transparency and Consent Framework (TCF)

The TCF is a standard that facilitates compliance with certain provisions of the ePrivacy Directive and the General Data Protection Regulation (GDPR). For this reason, it is considered a fundamental requirement by Google to achieve certification.

Google regularly updates the official list elenco ufficiale of CMPs that have received certification. This list is a valuable resource for website owners seeking a reliable CMP partner that complies with privacy regulations and industry best practices.

It’s important to verify that the CMP you are considering is included in this list to ensure compliance and proper integration with Google’s advertising platforms.

Avacy is a Google Certified CMP

Avacy is a Google certified CMP, as it meets all the evaluation criteria. This means that with Avacy, businesses can be sure to implement consent management that fully complies with legal requirements and Google’s guidelines, while also optimizing the performance of their online advertising campaigns and data analysis.

Why Choose Avacy?

Opting for Avacy as your Google Certified CMP offers numerous benefits:

  • Guaranteed Compliance: With Avacy, you can be confident that you’re adhering to the highest standards regarding privacy regulations, reducing the risk of penalties and enhancing user trust.
  • Precise Integration: Its compatibility with Google tools ensures that your digital marketing strategies are efficient and seamless.
  • Enhanced User Experience: Avacy makes it easier for users to manage their consent preferences—improving their overall experience on your site. It also benefits website owners, as installation and configuration are simple and intuitive.
  • Ongoing Support and Updates: Avacy is committed to staying up-to-date in the digital privacy field, offering regular updates to address new challenges and regulations.
  • Unlinked Pricing: Its transparent pricing policy offers an affordable and predictable solution for businesses of all sizes.
  • Automated Policy Generation: Avacy simplifies legal compliance by automatically generating privacy and cookie policies, saving time and ensuring your documentation is always up to date.

By choosing Avacy, you ensure a reliable partner in consent management, ready to support you in addressing future challenges and seizing opportunities while respecting user privacy.