Avacy offers as one of its features the quick and easy integration of Consent Mode, thanks to which you can continue to collect useful data for your digital campaigns while respecting users' privacy preferences.
If you want your data-driven marketing activities (GA4, Google Ads, GTM) to continue running smoothly without interruptions, you need a consent management solution that is Google-certified and supports the latest version of Google Consent Mode.
Consent Mode v2 allows your website to dynamically adapt to users' cookie consent choices. Even if a user declines tracking, you can still receive aggregated and anonymous data, ensuring optimal performance without compromising privacy.
Avacy integrates with Google Consent Mode, ensuring you receive valuable data insights and analytics. Don’t risk interruptions in data collection or loss of conversions!
Data collection through Google’s Consent Mode occurs without compromising user privacy. Stay GDPR-compliant and adhere to the latest European personal data protection regulations effortlessly with Avacy.
When a user visits your site, Consent Mode v2 adjusts the behavior of tracking tags based on the consent given. This way, if the user accepts only certain types of cookies or rejects them entirely, the system still collects anonymous data that allows you to:
Set up the consent banner: Customize your banner using Avacy's guided interface. In the settings, enable Consent Mode support. Access the affiliate area and configure your profile.
Install the banner on your site: Insert the code directly into your site's HTML, use Google Tag Manager, or choose our plugin. Get your affiliate link and share it with your audience through social media, blogs, newsletters, or any other digital platform.
Set up the dialogue between Avacy and Analytics: Install our GTM template and enable Consent Mode without having to insert any code.
Set up the consent banner: Customize your banner using Avacy's guided interface. In the settings, enable Consent Mode support. Access the affiliate area and configure your profile.
Install the banner on your site: Insert the code directly into your site's HTML, use Google Tag Manager, or choose our plugin. Get your affiliate link and share it with your audience through social media, blogs, newsletters, or any other digital platform.
Set up the dialogue between Avacy and Analytics: Install our GTM template and enable Consent Mode without having to insert any code.
To comply with privacy regulations (such as GDPR) that require explicit consent to collect and use personal data through non-essential cookies, such as advertising or analytical cookies.
Using a consent banner that appears when the user accesses the site. This notice must clearly explain which types of cookies will be used and for what purposes, giving the user the option to accept, reject, or customize their preferences. Use Avacy to manage and record consent choices in compliance with regulations.
È una direttiva di Google che impone ai siti web e alle app che utilizzano i suoi servizi di ottenere il consenso degli utenti finali prima di raccogliere dati personali, come tramite cookie o tecnologie di tracciamento. La politica si applica a chi opera nell’Unione Europea o targetizza utenti europei. CMP certificate come Avacy permettono di essere conformi a queste normative.
Consent Mode can be implemented manually through code or via certified CMPs like Avacy. Use Avacy to manage user consent dynamically with an easy setup.
Yes, you need a CMP if your website collects personal data through cookies or other tracking technologies, especially to comply with regulations like GDPR. A CMP like Avacy helps you obtain user consent, manage their preferences, and ensure that data collection is transparent and legal.
With Avacy, you have a support team always ready to assist you. If you have any questions or need help using the tool, you can contact us via email. We are here to make everything easier and assist you every step of the way!
