We are excited to announce that Avacy CMP has integrated support for Google Consent Mode! This novelty represents an important step forward for all our clients who use Google Analytics, Google Ads and other Google services. Thanks to this integration, Avacy CMP allows you to manage and customize the data collection even better, respecting the user consent preferences and maintaining the high quality of the analyses
What is Google Consent Mode?
Google Consent Mode is a Google feature that allows you to adapt the behavior of Google tags (such as those from Google Tag Manager, Google Analytics and Google Ads) based on the user's consent status. In practice, if the user consents to the use of cookies for analysis and advertising, the tags work normally; otherwise, the tags are adapted, using alternative data collection methods that respect privacy.
Benefits of Google Consent Mode Support on Avacy CMP
With the integration of Google Consent Mode, Avacy CMP makes consent management even more flexible and compliant with privacy regulations, such as GDPR and CCPA. Here are the main benefits:
- Optimized data collection: even without consent for analysis and advertising cookies, it is possible to collect anonymized data to improve the user experience and site performance.
- More accurate conversion measurements: thanks to Consent Mode support, conversion data can be calculated accurately without compromising user privacy.
- Respect for user preferences: Avacy CMP is designed to automatically adapt to consent settings, ensuring that information is collected only when the user has given consent.
Google Consent Mode v2: the news
Version 2 of Consent Mode introduces two configuration modes for Google tags:
- BASIC configuration: in this mode, if users deny cookie consent, no data is transmitted to Google, not even in aggregated or anonymous form. This configuration represents the most restrictive and conservative approach to consent management, particularly suitable if you do not conduct marketing or advertising campaigns on platforms like Meta or Google Ads.
- ADVANCED configuration: unlike the basic version, the advanced mode continues to send data to Google in aggregated and non-identifiable form even if users do not accept cookies. This approach maintains the traditional Consent Mode operation, offering greater flexibility for those conducting online marketing and advertising campaigns.
How does the integration of Google Consent Mode work on Avacy CMP?
Avacy is a rich consent management platform, including integration with Google Consent Mode that allows Google tags to adapt automatically to user consent preferences.
Thanks to the simple and intuitive configuration of Avacy, site managers can activate Google Consent Mode without complications, ensuring reliable data collection in full compliance with regulations.
How to get started with Google Consent Mode on Avacy CMP?
Activating Google Consent Mode on Avacy CMP is very simple. Follow these instructions:
- Access the Avacy CMP panel and go to the consent management settings.
- Enable the option for Google Consent Mode.
- Configure your Google tags (such as Google Analytics or Google Ads) to adapt them automatically to user consent preferences.
With just a few simple steps, your data will start to reflect user preferences, ensuring full compliance with the regulations.
Read also: How to Configure Google Consent Mode V2 with Avacy Solution: step-by-step guide
Conclusion
The integration of Google Consent Mode on Avacy CMP represents a major step forward for anyone managing a website and wanting to respect user consent preferences without losing valuable analytical data.
Do not hesitate to contact us to find out how Avacy CMP with Google Consent Mode can help your business get the most out of your data in a secure and compliant way.
